VW's Seat brand will launch the Exeo

Seat's new upper-medium car will be called the Exeo.

Seat, Volkswagen's Spanish brand, will launch sales of the Exeo early next year. It will be a competitor to the Ford Mondeo, Renault Laguna and Peugeot 407.

Based on an Audi A4 platform, the Exeo will be built in Seat's factory in Martorell, near Barcelona, Spain.

The Exeo will have sedan and station wagon versions
Seat says it took the name Exeo from the Latin word exire, which means to go beyond or to go further in English.

Seat said the Exeo will not replace its Toledo model.