Thursday, July 10, 2008

Chevrolet's new compact car to be called the Cruze

General Motors is calling its new compact car for Chevrolet the Cruze, the automaker confirmed late today.

"The name is a derivative of the word cruise," says Nancy Libby, GM spokeswoman.

GM will unveil the production version of the Cruze at the Paris auto show this fall, Libby confirmed.

On June 2, Automotive News reported that GM would build a new compact car to replace the Chevrolet Cobalt at its plant in Lordstown, Ohio. The next day, GM CEO Rick Wagoner confirmed that Chevrolet would get a new compact.

The Cruze will be built on GM's Delta compact car architecture. It will use a new 1.4-liter global engine that GM developed and recently announced in Europe. The turbocharged four-cylinder engine will be used in several GM vehicles worldwide.

GM says the engine will be capable of developing 120 to 140 hp. Sources say mileage could exceed 40 mpg.

Production of the Cruze is slated to start in the middle of 2010 as a 2011 model.

Libby sees the Cruze's main competitors as the Honda Civic, Volkswagen Jetta, Mazda3 and Ford Focus.

The Cruze will be sold globally and will be similar in size to the Cobalt, Libby said. The five-passenger car will be about 15 feet long.

"We're coming to market as a sedan," Libby said. "There's no news yet on any other variants that could be spun from that vehicle."

Libby said the engine will be built in Flint, Mich.

GM unveiled the Cobalt in late 2004 as a 2005 model. It's been a top-selling car since its launch, selling more than 200,000 vehicles annually. Through June, amid a spike in gasoline prices, Cobalt sales are up 18.5 percent to 114,250. In June alone, Cobalt sales rose 21.6 percent versus June 2007.

The demand for the Cobalt has prompted GM to add a third shift at its plant in Lordstown starting on Aug. 4.

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